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When I first became a Marketer, I would say it was during a transitional period in marketing. I mean marketing is always evolving so maybe that’s a moot point, but I remember quite big shifts in approach during the early 2010s.
What does social media mean to you?
Social Media: Two words so often used together that they barely still enjoy existence as individual words. And these words have come to define such a broad category. The first time I really became aware of the term ‘social media’ was during the early days of Facebook.
Top 5 marketing priorities in 2023
To a large extent marketing has always been about priorities. I would argue that the majority of marketing practices will result in a positive Return on Investment [ROI] to some degree. And whilst some activities become obsolete, in general the nett number of options available to businesses increase every year.